Charity Association Slams Beckham

David Beckham's whisky deal backfires

Only two days ago it was announced that David Beckham had teamed up with drinks giant Diageo to launch a new Scotch whisky called "Haig Club" later this year.

Haig Club, David Beckham's Scotch whisky

Well, bosses of an alcohol awareness charity haven't reacted very nicely to the news, and they have slammed Beckham for sending a confusing message to children and urged him to pull out of the deal.

"It’s incredibly disappointing that David Beckham, a global icon who has wide appeal to children, has chosen to use his sports star image to promote spirits.

Given David Beckham's other roles promoting sport and a healthy lifestyle to children, we believe this will send a confusing message to them about the dangers of alcohol and its impact on a healthy lifestyle, and we call on the star to rethink his association with this product."

In response to the charity's concerns, Diageo issued the following statement:

"We and David Beckham take our responsibility in this area very seriously. David will lead the promotion of the responsible drinking programme. We have always been completely clear in our view that alcohol should only be consumed by adults and we do not want underage drinkers as consumers."