David Beckham To Launch New Scotch Whisky

"Too much is never enough" seems to be David Beckham's motto.

The ex footballer recently unveiled his swimwear collection for H&M, he is in talks to design his own sportswear collection, he is looking to get a Miami soccer club off the ground and now he is launching a new Scotch whisky with drinks giant Diageo.

David Beckham - Haig Club, the new Scotch wisky

According to the Daily Record, the drink, called "Haig Club", will be available globally later this year.

"Haig Club is a new innovation from the House of Haig, Scotland’s oldest grain whisky dynasty and makers of Haig Blended Scotch Whisky and Dimple Scotch Whisky.

Beckham and Fuller will play a fundamental role in developing the brand, its strategy and positioning, with Beckham also leading the promotion of a responsible drinking programme for Haig Club, which is at the heart of the brand.

Throughout his career, David Beckham has been at the forefront of emerging trends and rewritten the rules of what it means to be a modern sportsman and businessman, and we are pleased he has decided to turn his hand to Scotch."