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| Frosty... David Beckham |
David Beckham and Adidas go way back. His
first ever Adidas advert aired in 1998, and their love story has been going strong ever since. Now that doesn't mean that David isn't constantly flirting with
other brands and occasionally giving into temptation, but he always goes back to his roots.
In recent years David has even started designing for them. The Adidas Originals by David Beckham collection includes trainers, jackets, shirts and other items. Check these out:
The Climachill Range
The Adidas Climachill range will be on sale Worldwide on April the 1st and the key products are the Training T-Shirts for him and the Tennis Tops for her.
What's innovative about this range is that the fabric provides an instant "chill" effect, which helps lower the athlete's body temperature and helps the athlete's performance in warm conditions.
The range was tasted in a state-of-the-art Adidas chamber called "Clima", with temperatures as high as 50ºC.
David Beckham, ambassador of the Climachill range, said:
"
Playing and training in extreme conditions can be very challenging both
mentally and physically. In my time as a player I have played in cold
conditions in the North of England and in very hot climate in the US –
weather can really make a difference to an athlete’s performance. The
technology used in the Climachill™ range will really help athletes
concentrate on their game so they can perform at their best, even in the
harshest of conditions."
(Click to enlarge)
Watch the teaser trailer below:
, and he has been the face of fashion brands such as Emporio Armani
