Mariah To Drop New Album Out Of The Blue

Mariah covers Billboard magazine: "After waiting five years between albums, Mariah Carey finally explains the personal struggle behind her all-at-once digital release"

Oooh so the album's release wasn't being pushed back again and again, Mariah Carey and her team were just trying to create hype around the record so that it'd be big news when it ends up being released on iTunes all of a sudden!

But now that she's announced it, what's the point?

When Beyoncé did it last year (story), nobody was expecting it, and that is exactly why it was as big as it was. The fact that the album was very good helped, obviously, but when all those people bought it (the album sold 617,000 copies in three days) they didn't know what the music would sound like. They bought it purely out of hype.

Beyoncé [Explicit] [+video]

Now, with Mariah, it's a matter of when, not if. It isn't quite the same.

We'll see if the all-at-once iTunes release helps Mariah achieve good sales despite the terrible chart performance of all the 'lead' singles from the new album. At the very least, it should get people talking again, since for a couple of days iTunes will turn into MariahTunes and it will be impossible to avoid the album.

Earlier this month I told you that the album would be released on May the 6th (story), but now it's all up in the air... unless that is the date for the sudden release?